SIMPLi
Sarela Herrada & Matt Cohen, SIMPLi
Founded in 2020, SIMPLi co-founders Sarela Herrada and Matt Cohen sought out to bring the best single-origin ingredients from around the world to consumers kitchens in a way that equally benefits farmers, the environment, and consumers. This mission is to connect people around the world through the joy of food. SIMPLi is transforming our flawed food system to one that is good for you, for the planet, and for producers. They are committed to restoring the environment and preserving the planet for future generations through our vertical supply chains.
SIMPLi ethically sources the highest quality, single-origin ingredients while eliminating fraudulent international supply chains, combating climate change, and improving the livelihoods of farmers and their communities. Unlike traditional ingredients companies, SIMPLi owns its supply chains, working directly with growers in countries like Peru and Greece to ensure each product meets the strictest quality standards. SIMPLi transitions profits traditionally benefited by middlemen within the supply chain back to the farmers it works with. With SIMPLi, you know where your food comes from and the people behind it.