VIRAL INGREDIENTS

Social Media Made Me Try It!

Bold, unexpected, small-batch spins on viral must-haves. From spicy, drizzle-worthy crisps to pistachio spreads, these products deliver serious “Where did you get that?!” energy.

Discover

Don't Know Where to Start?

Meet Our Creators

Food tastes better when you know who made it. From famous chefs to independent makers, connect with our creators and their products.

Explore All Creators

Macha by Chef Rishi
Umami Hottie
Apolonia

Become a Creator

Have a dream, passion, and a desire to share your creation with hungry foodies? Submit an application for a spot on our virtual shelves.

Apply Now

COOK WITH US

Chef-Curated Recipes

Explore