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Denise Fesdjian, Seed & Shell
Inspired by her love for pistachios, which are (technically speaking) seeds, and not nuts, she founded Seed & Shell so others could enjoy pistachios in a fresh, new way (like with their signature pistachio butter). While her initial reason behind Seed & Shell was to bring awareness to the amazing qualities of pistachios, she realized that Seed & Shell represented a challenge to myself for personal growth as she had often held herself back from reaching her full potential because of her self-limiting beliefs. As their name suggests, Seed & Shell represents a pistachio, but it is also meant to serve as a reminder that you can plant the seeds of potential inside you by breaking through your shell of limiting beliefs. Whether you are already an avid pistachio lover, simply curious and like trying new things or are inspired by her story, she hopes that Seed & Shell can inspire you to reveal your potential as it did for her.