Emily Cohen, Resist Nutrition
Resist is a women-owned, gen-z brand making blood sugar health cool, easy and delicious through doctor-recommended vegan nutrition bars with a clinically backed stable blood sugar response. They're on a mission to disrupt legacy OTC/Pharmacy offerings like Atkins and Glucerna by bringing whole food nutrition back to the shelf. Almost half of Americans have a metabolic or hormonal imbalance like diabetes or PCOS, including co-founders Drew & Emily (NYU Food Studies ’22). After bonding over the struggle to eat for balanced blood sugar on the go without artificial ingredients, they created Resist with their medical advisory board.