Geem

Candice Choi, Geem

Geem aims to introduce western audiences to a secret: seaweed. Their seaweed snacks are held in centuries-long traditions of Korean recipes that utilize this under-appreciated superfood… but with a twist. Layered with seaweed, rice crisps, and sesame seeds, Geem snacks offer a more snackable and satisfying revamp of the traditional sheets. These snacks sit at the intersection of several exciting trends: the Korean pop-culture wave, sustainability, clean ingredients, and a founder-driven brand story.