made with love by
Will Dugan, VafelsIn 2017, a former professional cyclist in Boulder, Colorado set out to combine his passion for cycling with giving back to the community. He launched monthly charity rides, but with low turnout, he knew he needed something unique to draw riders in. Inspired by Belgian cycling tradition, he began serving Liège waffles alongside pre-ride coffee—an instant hit.
He refined the 18th-century recipe, creating a plant-based version with 40% less fat, using flaxseed instead of eggs for easy digestion and natural energy. These vegan Liège “Vafels” quickly gained a loyal following, with local coffee shops and outdoor stores stocking them. By 2018, production grew from small home batches to large-scale runs, and the mission remained the same: fuel adventure with delicious, energizing, and cruelty-free Vafels.
made with love by
Will Dugan, VafelsIn 2017, a former professional cyclist in Boulder, Colorado set out to combine his passion for cycling with giving back to the community. He launched monthly charity rides, but with low turnout, he knew he needed something unique to draw riders in. Inspired by Belgian cycling tradition, he began serving Liège waffles alongside pre-ride coffee—an instant hit.
He refined the 18th-century recipe, creating a plant-based version with 40% less fat, using flaxseed instead of eggs for easy digestion and natural energy. These vegan Liège “Vafels” quickly gained a loyal following, with local coffee shops and outdoor stores stocking them. By 2018, production grew from small home batches to large-scale runs, and the mission remained the same: fuel adventure with delicious, energizing, and cruelty-free Vafels.
