This women’s lot is from the cooperative Campesinos Ecológicos de la Sierra Madre de Chiapas (CESMACH), which was founded in 1994. CESMACH’s long-term success is rooted in their guiding principles which aim to strike a balance between developing social programs and building a competitive business. Conservation of natural resources and strong values of respect, loyalty, democracy, and non-discrimination are pillars of the cooperative. CESMACH farmers live in the buffer zone of the El Triunfo biosphere where organic coffee farming is strongly promoted in the delicate cloud forest habitat. As a result, more than sixty percent of the organization’s members are certified.