Moowa Outdoor Meals
Marcus Wong, Moowa Outdoor Meals
Born from a love of the outdoors and a passion for great food, this brand brings restaurant-quality freeze-dried meals to hiking, backpacking, and travel.
Its founder, a Bay Area local with more than 20 years of experience in professional kitchens, found inspiration on a sunrise hike to California’s Mission Peak. That moment sparked a desire to share the beauty of nature with his daughter—and a lifelong commitment to exploring together.
On backpacking trips, they loved the adventure but missed the comfort and flavor of home-cooked meals. Drawing on his culinary experience, he began creating freeze-dried backpacking meals that his daughter, friends, and fellow hikers would look forward to eating.
Inspired by his Malaysian heritage, the debut collection celebrates the authentic flavors of Southeast Asia. Each meal is crafted with whole ingredients to bring satisfying, restaurant-quality food wherever your adventure takes you.